“My Kids Never Looked Forward To Taking Omega-3. So I Built One They’d Ask For.”
Justin, founder of Purest Co, on the mango “burstlet” that ended the supplement battle at his house — zero sugar, no fish taste, no fights.
▶ Justin’s story — “If your children refuse to take their omega-3, here is how to change their mind.”
The One Supplement His Kids Refused
In his home, vitamins are taken seriously. “If it’s something we’re putting into our bodies — especially my children’s — it has to truly matter.”
But there was one supplement his kids never looked forward to: omega-3.
Every parent knows the scene. The little capsule on the table. The negotiation. The face.
And skipping it never felt like an option. Omega-3 — specifically DHA — is one of the nutrients parents care about most for growing kids, because of the role it plays in healthy brain development.
The Gummy Problem Nobody Talks About
So why is it such a battle? Look at the options on the shelf.
Most kids’ omega-3 products are built around gummies. Gummies need sugar and gelatin to hold their shape — which usually means cutting back on the one thing that actually matters: the DHA dose.
The alternative? Traditional fish-oil softgels with a proper dose — that children find hard to swallow and harder to like.
The founder noticed something else, too: he was struggling to take them consistently. “If it felt like a chore for me, imagine how it would feel for them.”
So He Went Back To The Drawing Board
After months of experimentation, the Purest Kids team created something different: Omega-3 Mango Burstlets™ — the lightness and efficacy of a softgel, with the enjoyment of a gummy.
It looks like an ordinary softgel. The magic happens when you bite into it.
What’s Actually Inside
450mg DHA + 150mg EPA per serving
A real dose — per 3-softgel serving — of the omega-3s parents actually buy omega-3 for.
Plant-based algae oil
DHA straight from the source fish get it from — no fish, no fishy taste, no fishy burps.
Triglyceride (TG) form
The form chosen for better absorption — so the dose on the label works harder.
Zero sugar
The mango flavour does the convincing. Not sugar.
How Families Take It
Other Parents On Burstlets
“Taste wise, its great! My kid asks for it everyday so that is a big win!”
“I have been on a hunt for something that DOES NOT smell or taste fishy & this absolutely delivered! My 4 year old loves it, and so do I.”
“My kids and I love this, which explains my second purchase. Beats the fishy taste and the pills are usually large and more troublesome to swallow. Will definitely buy again.”
“My kids love the bursting feeling in their mouth. Tastes good. This is my 3rd time purchasing.”
“My daughter is not a huge fan of the taste BUT it is easier to get her to take these in the morning, compared to usual cod oil. So that’s a huge win — will be repeating my order for her daily dose.”
Real reviews from Purest Kids customers.
Pick Your Supply
1 Box · Starter
- 90 burstlets — $0.39 each
- Ages 3–12: up to 3 months per box
- Ages 12+: one month per box
3 Boxes
- 270 burstlets — just $0.30 each
- Ages 3–12: up to 9 months of daily omega-3
- Ages 12+ / whole family: ~3 months
- The size most families reorder
5 Boxes
- 450 burstlets — just $0.29 each
- Lowest per-burstlet price
- Best for siblings + parents taking it together
Prices in SGD, tax included. Checkout opens directly — no hunting through the site.
Try Burstlets properly — a full three months. If the supplement battle doesn’t end at your house, your money comes back. No hassle.
Tonight Could Be The Last Supplement Fight
Justin built Burstlets for his own kids first. Now it’s the omega-3 his whole family takes together — and the one thing his children actually ask for at breakfast.
Advertorial by Purest Kids. Founder’s story shared from the Purest Kids brand film, with permission. Burstlets are designed to be chewed, not swallowed. This product is a food supplement and is not intended to diagnose, treat, cure or prevent any disease.